Social Media Campaign Guidelines

The Town of Jupiter suggests the following “best practices” and guidelines for candidates running for local office.  These are guidelines and recommendations, and do not represent formal policies or procedures.

Challenger Candidates:

• Keep campaign social media accounts separate from personal social media accounts.
• Do not associate campaign pages with personal profiles on Facebook.
• If elected, campaign or personal accounts and pages will not be merged with or incorporated into elected official accounts or pages, if   established.
• Campaign social media accounts are not archived as official Town social media accounts; record-keeping is the responsibility of the campaign.

Incumbent Candidates:

• Do not use the Town’s elected official accounts, profiles or pages for campaign purposes; establish separate campaign                     accounts.    
• Do not like or follow your campaign or personal accounts or pages from your elected official accounts or pages.
• Use campaign accounts and pages for campaigning; use elected official accounts and pages for information related to Town business.    
• Campaign social media accounts are not archived as official Town social media accounts; record-keeping is the responsibility of the campaign.
• Elected official accounts and pages are archived by the Town.

Laws and Statutes to keep in mind:

• The Florida Sunshine Law (F.S. 286.011) prohibits discussion of Town business with other members of the Town of Jupiter Council outside of noticed meetings.
• Florida Public Records Law (F.S. 119).
• Florida Election Law: Malicious Statements are Prohibited Acts. (F.S. 104.271); Ensure all Political Advertisement requirements are being met (F.S.106.011)(15).